Privacy Principles

Sense Networks has built its systems from scratch to support a paradigm of data ownership and privacy. 

Since the company’s inception, Sense Networks has integrated data ownership and privacy principles into its technology and business approach.  

Co-Founder and Chief Privacy Advocate, Professor Alex (Sandy) Pentland, is a global thought leader on the topics of data and privacy as well as Director of the Human Dynamics Research at MIT. He is also among the most-cited computational scientists in the world.

Premise

People should have full control of their own data
People should be able to fully control the use of any data that they generate. All data collection should be “opt-in,” and users should be able to easily remove themselves and their data from the system without questions or hassle.

People should receive a meaningful benefit in exchange for sharing data
Meaningful benefits include compelling applications to help manage life better, or personalized services based on anonymous learning from “users like me.” People should be able to enjoy the benefits of these services simply in exchange for their data.

People have a right to privacy
Sense Networks respects the privacy and anonymity of its users and captures no personally identifiable information. We never share specific user data with anyone, we use best practices to ensure the safekeeping of the data we receive and we delete all raw data.

 

TRUSTe  

Sense Networks partners with TRUSTe, the leading global privacy management solutions provider to enable privacy-safe ads with their TRUSTed Mobile Ads. This will ensure, by giving consumers clarity and confidence, that their privacy is protected. The TRUSTed Mobile Ads privacy management solution provides consumers with notice and choice, and supports compliance with emerging best practices regarding the collection and usage of customer data. TRUSTe offers privacy-safe behavioral advertising in alignment with the DAA, EDAA, and other governing bodies. 

 

Privacy Principles

Sense Network has been a proactive advocate of consumer privacy since its inception. We follow the GSMA Privacy Policy as working principles to guide activities.

GSMA  Privacy Principle Sense  Networks Actions
Openness, Transparency and Notice
  • We provide our developers who use our SDK with privacy guidelines and tools that allow developers to show consumers their anonymous profile, opt-out and delete their data
  • We strive to communicate with clarity and transparency in all situations
Purpose and Use
  • Only mobile data is collected. No internet or other data is accessed or cross-referenced
  • We only use data for advertising purposes and if we share it, we only share anonymous profiles with established advertisers
User Choice and Control
  • People can view information collected on them within our application
  • People can easily opt-out of participation through our partnership with TRUSTe
Data Minimization and Retention 
  • All information collected is anonymous
  • No personally identifiable information is collected. We do not collect name, address, or financial data
  • Raw data is deleted
Respect User Rights 
  • Please view our Privacy Policy here
Security 
  • Data is encrypted and stored in data centers that use state-of-the-art security
  • Access to data is strictly controlled
Accountability and Enforcement
  • All responsible persons at the company are accountable for ensuring these principles are met
Children and Adolescents
  • We do not knowingly collect data on children. If we become aware that we have, we will promptly remove it