Privacy Policy

Sense Networks Privacy Policy

What This Means

Sense Networks (“Sense Networks, ” “we” or  “us”) turns raw location data into anonymous behavioral information, which we use to increase the relevance of mobile offers and advertisements users may receive on their mobile phones.  Sense Networks is committed to protecting consumer privacy by informing you what information we collect, how we use it, and with whom we may share it.

The following sets forth our privacy practices and policies (“Privacy Policy”) related to the business we operate and the use of sensenetworks.com (“website”).

We are a mobile advertising company that analyzes location data to serve more relevant ads.

We respect user privacy and intend to openly share how we collect and use data.

Our Ad Services

We build anonymous profiles of mobile device users based on location and other data, and serve mobile advertisements (collectively “Ad Services”) on behalf of our customers, who are advertisers and mobile publishers.  In operating these services we may collect and process information about the last known location of your mobile device, or receive such information on your device from 3rd parties. 

 We serve ads to mobile devices.

As part of this business we may collect and process information about the last location of your mobile device.

Any profile we build is anonymous.

Data Collected by Ad Services

In the course of serving mobile ads, we receive data from 3rd party mobile applications; this data includes but is not limited to browser identifier, device type, wireless carrier, IP address, a unique device identifier, location data, and ad click information. This data may be associated with your mobile device, but does not personally identify you.

We process this data into abstract anonymous profiles that we use to deliver relevant ads to you. This processing includes comparing location data against databases of commercial stores and census demographics to understand the types of stores and the demographic character of neighborhoods a device has been proximate to or visited. We may also use the data to define potential consumer travel characteristics, to analyze consumer preferences and trends and may use the data to make anonymous predictions about potential consumers such as where they are likely to move and congregate in order to improve the quality and design of our product and to create new features, promotions, functionality, and services.  For example, we may use the data to build models that predict potential consumers’ likelihood to click on an ad or take a specific offer.

We may also collect anonymous self-reported data through surveys. We use this data to improve our models that predict demographic, predict behavioral segments and recommend offers.

In addition, we build anonymous profiles for 3rd party mobile publishers, where publishers provide us with location data and possible other data such as application usage and demographic information. This data may be tied to an anonymous identifier. Following the same process as described above, we build anonymous profiles tied to an anonymous identifier and deliver the profiles back to the publisher. 

We use 3rd party data to support serving ads. The data will contain information about your phone in order to serve the ad, but will not include personally identifiable information.

We turn all data into abstract, anonymous profiles in order to serve the most relevant ads.

These profiles do NOT identify you personally (e.g., name, address, financial data, etc) and cannot be reverse-engineered.

We look at things like the context of where your phone has traveled (type of neighborhood, nearby stores) to predict your interest in certain types of deals or offers.

We also build anonymous profiles for 3rd party mobile publishers based on location data they provide us.

 

Opting Out and Viewing Your Data

Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. There are three options to opt out.

First, if you have an Apple device, you can opt-out through the privacy options on the device (Go to Settings > General > About > Advertising). 

Second, you can opt out through our web site here.

Third, you can opt out through banner ads you receive from us on your phone by clicking on the TRUSTe  Ad Choices icon.

Once you have opt-out, we will delete and no longer maintain a profile associated with your device. 

 We offer multiple options for you to opt out.

Sharing and Disclosing Your Information

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Sense Networks and our publisher partners. We also use this information to offer you tailored content – like delivering more relevant ads to you. We may share anonymous profiles with established 3rd parties strictly for serving advertisements. Unless required by law, we never share any raw data we collect with 3rd parties.

We will share personal information with companies, organizations or individuals outside of Sense Networks if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:

    • meet any applicable law, regulation, legal process or enforceable governmental request.
    • enforce applicable Terms of Service, including investigation of potential violations.
    • detect, prevent, or otherwise address fraud, security or technical issues.
    • protect against harm to the rights, property or safety of Sense Networks, our users or the public as required or permitted by law.

Information about you in our possession may also be disclosed as part of any merger, acquisition, sale of company assets or transition of service to another provider, as well as in the unlikely event of insolvency, bankruptcy, or receivership in which your personal information would be transferred as one of the business assets of the company. Sense Networks does not guarantee that any entity receiving such information in connection with one of these transactions will comply with all terms of this Privacy Policy, but if Sense Networks is involved in a merger, acquisition, sale of company assets or transition to another provider, we will take reasonable steps to ensure the confidentiality of any personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

 

We use the data we collect to improve our services and offer the most relevant content in our ads. As part of this we may share the anonymous profiles we develop with 3rd parties for advertising only.

We do not otherwise share data with 3rd parties unless required by legal process or to address a technical or security issue.

If we sell or transition the business then data may be disclosed as part of that transaction.

If we share data with other entities we can not guarantee that they will comply with this privacy policy.

Data Security

Sense Networks takes reasonable measure to protect the information we collect and store. All data is stored in a secure facility and we strictly control access to the data. 

 We keep your data secure.

Childrens Privacy

If you are under the age of 13, please do not use or access this website in any way. We will not knowingly collect or use any personal information from such children under the age of 13. If we become aware that we have collected any personal information from children under 13, we will promptly delete such information from our databases.

We do not collect information on children under the age of 13.

Website Data Collection

Sense Networks collects information about you when you transmit information via our website or by email or when you otherwise use our website.

In general, you may visit our Site and access information while not revealing any individual user information other than technology related information. We may ask for your personal information in order to conduct business with you. We may share this data with 3rd parties in the course of delivering our service to you, but we do not rent or sell information collected via the website.

 

Other Websites

Through our website or our Ad Services, we may link to other website operated by other companies. This Privacy Policy does not apply to these linked websites. Each website should be checked for its own privacy policy.

In order to conduct our business, we collect information about you when you visit our website or send us email.

We may share this data with 3rd parties in order to deliver services to you.

Otherwise, we do not share this data with others.

 

 

If we link to other websites then their privacy policy applies, not ours.

Changes to This Policy

Sense Networks may update this Privacy Policy from time to time. Whenever a change to this Privacy Policy is significant, we will place a prominent notice on this website.

Questions or Comments

If you have questions or comments about our Privacy Policy, please contact us at privacy@sensenetworks.com.

 If we change this policy we will post a notice on the website.

 

Feel free to contact us at privacy@sensenetworks.com with questions.

 Effective date: June 13, 2012